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Buyer Persona

Persona is a template illustrating the silhouette of an ideal customer combining information about the recipients of our potential product.

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Buyer Persona

Why choose Buyer Persona?

This is the matrix on which we apply the results of market research and the real characteristics of people with whom we have already established contact.

After completing it, we get to know our customer segments better by referring to all areas of activity in which they could come across our offer. In this installment, we use the Board of Innovation template.

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