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Motivation Matrix

It is a matrix for the strategic analysis of common values our idea can provide heterogeneous stakeholder segments with. It helps with developing strategies.

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Motivation Matrix

Why use the Stakeholder Motivation Matrix?

This tool is particularly useful for introducing innovative propositions to institutionalized structures, such as corporate.

It is a clear map of key values and the dynamics of their creation, which does not only take into account specific segments of our strategic personas, but also effectively determines key values shared by everyone.

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