VPC is a tool to work on the value proposition offered by our product and its correspondence with the needs of our target recipient.
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This exercise helps us to determine the paths to reach our clients by solving their current problems by offering them better solutions than the existing ones.
Working with this tool allows us to outline the values that our product provides and customize the first message that we want to convey to potential customers. The model has been firstly developed by Strategyzer company.
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