Why use the User Empathy Map?
When creating new products and services, we often focus on “how” to solve given issues, without fully knowing and understanding the user and his/her context, which is the answer to the question “why”.
The Empathy Map enables identifying the emotional and motivational needs of users, before we focus on the ultimate project result. Owing to such an approach, an individual user has a feeling that the product has been designed especially for him/her.
